- Responsibility
- Transparency & Circularity
Openness creates trust
Our styles have a long journey behind them before they become our customers' outfits: from raw material to fabric to finished product. We want to know this journey inside out. And we want it to continue: with sorting and recyclers.
Transparency
Product passport for our customer
In 2024, we launched our first swimwear collection with a Sustainability Passport with the start-up Made2Flow, that is supported by Fashion for Good . This provides detailed information about the entire supply chain, such as the origin of the materials and their environmental impact as well as the ecological performance of selected suppliers. Our customer can access the Sustainability Passport via a QR code. For us, the pilot was an essential step towards the Digital Product Passport of the EU Ecodesign Regulation.
Our partners
Want to know who makes our products?
Wir setzen auf maximale Transparenz. Eine Übersicht unserer aktiven Partner und Lieferanten findest du in unserer eigenen Lieferantenliste. Um diese Daten für dich unabhängig überprüfbar zu machen, legen wir unsere gesamte Lieferkette zusätzlich im globalen Open Supply Hub offen.
Circular Solutions
The path is clear: the fashion industry must become circular
For this to happen, the textile and recycling industries need to move even closer together and shape the fashion of the future with even more innovative strength.
We take back your clothes
We offer our customers take-back programmes with the OTTO initiative ‘Platz schaffen mit Herz’ in Germany and with the external service provider ‘TEXAID’ in Austria. Our customers in both countries can send their used clothing to the organisations as a clothing donation via an online take-back programme. The textiles are then put to good use. In European markets with extended producer responsibility (EPR) regulations, we support the collection, sorting, reuse and recycling of textiles through our statutory contributions.
Trying out new ways together
We are also involved in industry projects such as "Implementing Circularity in the Textile Industry" by the Gesellschaft für Internationale Zusammenarbeit (GIZ) and circular.fashion as well as "Sorting for Circularity" by the Fashion for Good initiative, where we are working with other brands to drive forward circular processes that will close the loop in the future.
Unsere Maßnahmen zur Vermeidung von Produktentsorgungen
Um die Entsorgung unverkaufter Ware systematisch zu verhindern, setzen wir auf folgende Schritte: • Den gezielten Verkauf von Überschussbeständen an spezialisierte Restposten- und Zweitverwerter-Händler. • Die professionelle Reparatur und Aufbereitung von Retouren, um sie wieder in den Verkaufskreislauf zu integrieren.
